AI Search Optimisation

AI Overviews in Google Search, Bing Copilot, and Perplexity are changing how search results are consumed. For queries where an AI Overview appears, the top organic results still get clicks, but the nature of the query determines whether users even scroll past the generated answer. Optimising for AI search is not a separate discipline from SEO. It is an extension of the same fundamentals: authority, structure, accuracy, and entity clarity.

The AI Search Optimisation engagement starts with an audit of your current citation status. We check which queries your content is being cited in across Google AI Overviews, Bing Copilot, and Perplexity, and which content on your site is being pulled for generative answers. Most sites have a handful of high-authority pages being cited and dozens of potentially citable pages that are structured or positioned incorrectly.

What determines AI citation

AI systems pull from pages that demonstrate clear expertise on a specific topic, have strong EEAT signals (clear authorship, accurate factual content, well-structured body text), are already ranking well in organic search, and have structured data that helps the AI system understand the content type and context. Content that reads like a sales page is rarely cited. Content that reads like a definitive reference on a specific topic is cited frequently.

Entity and knowledge graph

Strong AI citation correlates with clear entity association. Your brand, your leadership, and your core topic areas should be legible to Google's knowledge graph. We review your entity footprint, identify gaps in your structured data, and build a plan to strengthen your Knowledge Panel presence and entity associations across the web.