AI Search Optimisation

Search analytics is how you know whether anything is working. Without clean tracking, you are guessing whether your SEO effort is producing rankings, whether those rankings are producing clicks, and whether those clicks are converting. Many companies have tracking that was set up once and never validated, missing conversions, double-counting sessions, or attributing revenue to the wrong channel.

The Search Analytics engagement starts with a tracking audit. We verify your Google Search Console setup, review your GA4 implementation against your actual conversion events, identify any discrepancies between the two, and fix them. We then build a Looker Studio dashboard that gives you a live view of the metrics that actually matter: impressions, clicks, position movement by page group, organic goal completions, and revenue attribution for e-commerce clients.

Weekly rank tracking

We set up rank tracking for your target keyword set in Ahrefs, running weekly checks and flagging any significant position changes within 48 hours. Large algorithm updates get a same-day impact analysis with our assessment of which pages were affected and why.

Monthly reporting

Each month you receive a written report covering position movement, organic traffic trend, goal completions and their trend, and the specific work done in that period. The report ends with a prioritised list of recommended actions for the following month. Nothing is buried in a dashboard. The report is a document you can read and act on in 10 minutes.