AI Search Optimisation

Most keyword research is a spreadsheet of terms sorted by volume. That is not intelligence. Intelligence means knowing which terms you can actually rank for given your current domain authority, which terms will drive revenue rather than traffic, which content you already have that is close to ranking with a bit of optimisation, and which clusters of related terms should be tackled together rather than piecemeal.

The Keyword Intelligence System starts with a deep seed set built from your products, services, competitors, and industry language. We expand this using Ahrefs and Google Search Console, then classify every term by search intent: informational, commercial, transactional, or navigational. Transactional and commercial intent terms get prioritised by conversion potential. Informational terms are clustered by topic area to form content pillar structures.

The cluster approach

Instead of targeting keywords one at a time, we group related terms into clusters and build content that addresses the cluster as a whole. A cluster targeting a broad commercial term also covers the related informational and long-tail terms that share the same SERP real estate. This approach builds topical authority rather than individual page rankings.

Competitive gap analysis

We map your keyword position data against your top three SERP competitors and identify the terms they rank for that you do not, broken down by difficulty and traffic potential. This gap list becomes a prioritised action plan that targets the highest-return opportunities first.